IDEA Design were delighted to be invited to produce a new and exciting brand and logo design for The Olive Lounge in Wickersley, Rotherham. We’ve generated a warm and inviting brand design which incorporates the colours and texture of the Mediterranean culture and cuisine.
The choice of typeface we’ve created is free flowing and relaxed which helps to portray the relaxed atmosphere that Tapas is associated with. We’ve subtly included the olive element into the logo design, with a rustic sub head typeface to hit home what is available at The Olive Lounge so that people instantly recognise the type of cuisine available.
Tapas are a wide variety of appetisers or snacks in the very heart of Spanish lifestyle and culture. Everywhere in Spain, you will find lively, noisy bars serving small plates of superb flavours and local delicacies.
It is essentially a style of eating rather than a form of cooking. Tapas means sociability, friends and family.
The serving of tapas is designed to encourage conversation, because people are not so focused upon eating an entire meal that is set before them. Also, in some countries it is customary for diners to stand and move around while eating tapas.
The perfect way to spend an evening eating, drinking and socialising with family and friends.
We created the menus for the Olive Lounge to match the style and feel of the logo along with the cuisine they serve. A rustic yet clean style gives it real authenticity which matches seamlessly with The Olive Lounge’s other marketing material.
A restaurant wouldn’t be complete without a waiting team and chefs. To make sure the team look the part, we designed matching serving uniforms and aprons to complement The Olive Lounge brand.
To strengthen The Olive Lounge’s brand further, all accompanying digital displays, GUI and cash registers follow the same branding style as all other marketing material.
As part of the complete brand design, the exterior is very important to attract the public to visit and experience The Olive Lounge’s atmosphere. Purple was used to complement the new branding style, used both on the lighting, umbrellas and the perimeter signs.
To raise awareness of The Olive Lounge in Rotherham and surrounding areas, IDEA UK produced a half page advert to accompany an editorial about The Olive Lounge’s great atmosphere and amazing freshly prepared food selection, to really make the advert shine we incorporated our photography of the open night which captures the atmosphere of The Olive Lounge.
To aid The Olive Lounge’s marketing material, such as adverts and menu design, we produced a range of photography to capture the warm environment, great food and people enjoying themselves.
This photography is great for use in social media as it allows customers to share and interact with The Olive Lounge, helping to increase brand awareness and footfall.
Indulge in your friendships in a relaxed and modern dining experience either in a traditional dining environment alongside the live food preparation or enjoy the electric atmosphere at the bar while enjoying amazing tasting food and great beverages.
See how IDEA UK created a unique online home for The Olive Lounge.