Why is your logo design important?
Your logo is everything when it comes to how your customers see your business. Do you appear professional? Do you look friendly? Does your branding represent the products and services you sell?
If your logo and branding look unprofessional, your customers will assume that the products and services you supply are also unprofessional, even if this is not the case. This could turn potential customers away before they even contact you.
As the old expression goes “first impressions last” and your logo is the first communication your customers have with your business. If your branding is consistent and professional, people will assume the same of your products and services, which will make your brand trustworthy and entice customers to contacting you.
Your customers are making these assumptions about your company from the first sight of your brand and logo. This is why it’s extremely important you make a positive impact with the right logo and branding that reflects your business and it’s personality.
The single most important part of your company is your brand. Without it, customers wouldn’t be able to differentiate your company from any of your competitors. Your brand and logo are greatly influential to the customers perception of your company. Your business success depends on your ability to be remembered, and in such a crowded marketplace you really have to stand out and make yourself known.
Our branding packages include an initial logo concept with revisions until you’re completely satisfied with the design, final logo artwork that’s scalable to any size for use in print and online, a digital branding guideline that helps to keep your marketing material consistent, and the copyright to your logo.
The brand guidelines are your key to ensuring your company’s branding stays consistent throughout your marketing activity, whether digitally or printed.
Having a strong brand identity helps your business to be more recognisable and well grounded. If your brand identity is inconsistent and changes all the time your customers will lose trust in your business very quickly.
Without brand guidelines in place you risk placing logos in the wrong location, using incorrect colours on marketing material and generally making your companies branding very inconsistent.
When your company grows you’ll rely more heavily on your guidelines, helping new branches and extensions of your business to stay within specifications.
Our brand guidelines include the correct ways to use the logo, the correct spacing to use around your logo at all times, typefaces and typeface weights and used in your branding, CMYK, RGB, Web Colour and Pantone colour references, so that your branding stays consistent.
Complete branding packages
Your brand is the most important visual communication you have. But if you deal with your clients directly in person and not just online, you really need to think about your printed stationery’s appearance.
If your printed material looks and feels cheap, then it’s only natural that your customers will think and remember your company as cheap too. If you sell a premium product, but your business cards bend and flop in your prospective client’s hands, then you’re only making your life harder and reducing the chance of accepted as a high quality company.
Your brand and logo are influential to the public’s perception of your company. Your business success depends on your ability to be remembered, in such a crowded marketplace you really have to stand out.
Initial Logo Concept Design, Revisions Included, Final Logo Design, Scalable Logo Suitable for Use in Print and Online, A4 Letterhead Design Included, DL Compliment Slip Design Included, Double Sided Business Card Design Included, Digital Brand Guideline Included, You Own The Copyright to Your Logo, Printing Available on Request
Logo design case studies
National Student Philharmonic Orchestra
National Student Orchestra
The National Student Philharmonic Orchestra wanted a forward thinking and flowing logo design that had an energy of movement about it. We created a logo that captured the essence of the orchestra whilst keeping the logo professional and clean, so it can be used on a whole host of marketing material.
The Grange Trust
A Vibrant Learning Centred Community of Excellence
When we look at Bramley Grange Primary School’s existing logo we can see that it’s aged and very old fashioned in style, we wanted to keep the ‘old school’ (excuse the pun) style and trustworthiness of a long running school, but bring the design and appearance into a more modern era with a greatly simplified style and using bold colours.
The UK’s Largest Open Air Gallery
Gallery Town is an innovative & exciting Arts Project in Rotherham, South Yorkshire. The project hosts over 100 public art installations in over 60 Town Centre locations. Artwork all over the town is created by local artists and students from Rotherham schools and colleges.